Telling People to Change Their Behaviour Through Implications: An Implicature Analysis on Covid-19 Public Service Announcements in Indonesia

Public service announcements (PSAs) are the official way for governments to inform, educate and change public behaviour in order reduce health issues, such as Covid-19. This study aims analyse types of implicatures Covid-19 PSAs published by Ministry Health Republic Indonesia their Instagram account, @kemenkes_ri, fill research gap on implicature studies a political contexts. qualitative descriptive analysed data eleven which were from March 2020 January 2021 according Grice’s theory. The researchers discovered that employed conversational more frequently than conventional (18%) deliver messages, with generalised being prevalent (64%) particularised (18%). Conventional was used only earlier posts when has not been common knowledge among public, once people already “new normal”, alter because have context Results this illuminated differences between each type also contributed lack PSAs’ implied meanings, dearth non-classroom context.